Logo Study

One of the first steps towards creating a strong brand image is a strong logo. Something unique in style to the artist or group and that can instantly be recognised and linked back to them. For example whenever we see a golden M on a red background our mind instantly makes the link to McDonalds, thus making it a highly effective logo. Here are some logos for bands in the same genre as the band I am using:

Here "Killswitch Engage's" logo clearly promotes the band. It displays the bands name in bold red eye catching text so that you instantly link it to the band themselves and to their music, which is ultimately the product they are promoting. Behind the text is a skull on a military looking brassard, further enforcing the bands image and the genre for people who are not familiar with the band. One look at the dark patchy skull and no one is under the ilusion that this is country and western music, it clearly belongs in the metal category.

"Deicide" have opted for a gothic font which matches the theme of their lyrics. This font is unique to them and therefore makes the logo effective. It proves that a logo does not have to be overly comlex to be effective, even a band logo

This logo by the band "Five Finger Death Punch" is another example of simple and concise logos. By having the abreviated name inside of an image of brass knuckles they are creating a sort of visual metaphor for the band name.

Simplicity seems to be a good direction to go in when creating my logo. The band name and a visual metaphor for the bands spirit is the core of a strong logo