It is important that when bands advertise their albums in magazines that the advert incorporates their brand image and potential customers can instantly recognise the product as being produce of the band.
This Kings of Leon advert clearly establishes the brand image of the group by clearly incorporating the band logo in the upper third of the advert; the portion the eye is initially draw to when looking at an image. Below this the album cover itself which takes up the vast m
ajority of the A4 page making it unmissable and eye catching when flicking through the pages of a magazine. Another thing which makes it stand out in a colourful magazine is the greenish sepia tint of the album art with matches the sort of colour grading used on their "Sex on Fire" video. Putting the release date in red totally contrasts the greenish tint making it stand out as well.
This next advert features the artwork from the album cover as the entire background of the advert. The label section of the original album cover has been expanded to contain information regarding release dates and stores in which it is available for purchase.
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